Four Cymru host Welsh communications conference

The Four Cymru team recently hosted Welsh language marketing society Cyswllt’s first conference.

Held at the Old Library, Cardiff’s Welsh cultural centre on Thursday 29 June, an impressive collection of acclaimed speakers and key industry figures drew in communications professionals from a range of organisations across Wales.

Under the theme of ‘Communicating today in Wales and beyond’, the agenda covered a wide range of topics and issues at the fore of Welsh language communications, including:

  • Owen Knight, Associate Director, Beaufort Research: Using research to develop the most effective campaigns and to measure their success
  • Arwyn Jones, Political Correspondent, BBC Wales: Main points to consider when offering stories to broadcasters
  • Ashok Ahir, Director, Mela: Has football changed the way people see the Welsh language?
  • Owen John, Senior Associate, Darwin Gray: Employment law and social media
  • Catrin Taylor, Corporate Communications Manager, Museum of Wales: #deinoyndianc – promoting Dinosaur exhibition through a social media campaign
  • Huw Marshall, Digital Consultant: Social influencers – the effect in Wales
  • Catrin Elis, Head of Marketing and Business Development, Cadw / Welsh Government: ‘Pack your imagination’ – an integrated campaign to promote Cadw’s historical sites
  • Gweirydd Davies, Social Media Manager, S4C: Making the best use out of social media

All the presentations can now be viewed here.

Four Cymru’s managing director and Chair of Cyswllt, Meilyr Ceredig, said: “We have received great feedback from attendees of Cyswllt and there have already been calls for the conference to become an annual event. It was a great opportunity to bring together professionals from a wide range of sectors and to share best practice within bilingual communications.”